Fashion giant ASOS wanted to develop a global Christmas campaign that matched the brand’s elegance and could reach factions of fashionistas across multiple channels. The campaign won numerous Global Marketing awards, including a Cannes Lions.
Executive Producer, Michael MacMillan formed together a core team under the name of ‘Future Collective’ to produce a cross-genre strategy pairing fashion films styling with a music video ambiance under the guidance of director Luke Monaghan (Ed Sheeran, Flatbush Zombies, A$AP Rocky documentary).
Michael responded to their request for a versatile and highly engaging idea with three online films featuring rising stars Ellie Goulding, Azealia Banks and Charlotte Free blending sex and style to capture the essence of what ASOS represents.
Production Company: Michael MacMillan ‘Future Collective’
Director: Luke Monaghan
Filming Location: London