Adidas – Nitrocharge

For more than half a century Adidas has been synonymous with the sporting industry. The TV campaign amassed over 5.4 million YouTube views in the first week, the most successful Adidas campaign ever.

The Adidas brand is built on a steadfast passion for sports excellence and the belief that winning never quits. We worked closely with the lead brand agency in Amsterdam to develop a global TV campaign that mirrors this tenacity by pairing a footballer and an engine in a high-energy sequence of alphas asserting their dominance throughout nature.

Agency: United State of Fans/TBWA Amsterdam
Production Company: Smuggler London
Director: Tristan Patterson
Filming Location: Barcelona, Spain
Role: Executive Producer

Michael MacMillan