Nike – Just Do it: Caster Semenya

“We all have purpose, and I believe that each of us has an assignment we’re here to complete.” Those are the sage words of two-time Olympian and middle-distance running force Caster Semenya.

‘Just Do It: Caster Semenya’ celebrates the tenacious spirit and strength of the athlete who is breaking down barriers and writing her own story. We get a sense of that tenacity in the campaign film as it charts the runner’s journey to become elite, and the pivotal moments that shaped her into the athlete she is today.

The campaign consists of a film directed by AG Rojas, a double page print spread in The Sunday Times South Africa and a typographical GIF for social media.

Find out more here.

Agency: Wieden & Kennedy, Amsterdam
Production Company: Park Pictures
Director: AG Rojas
Filming Locations: Johannesburg, South Africa
Role: Executive Producer

Michael MacMillan