RIMOWA – Stories of Purposeful Travel

RIMOWA unveiled a new chapter of its global ‘Never Still’ campaign, created by Anomaly, exploring the changing meaning of travel as the world emerged from the pandemic.

Featuring Rihanna, Roger Federer, LeBron James and Patti Smith, the campaign brings together four distinct perspectives on movement, personal journeys and the freedom to travel again. At its heart is a visual poem written and performed by Patti Smith.

The campaign combines newly filmed material, archival footage and remote productions to create a series of interconnected films. Developed through an extensive international collaboration, each story offers a personal interpretation of RIMOWA’s ‘Never Still’ philosophy, united by a message of hope, optimism and the possibilities of moving forward.

Agency: Anomaly
Featured Talent: Rihanna, Roger Federer, LeBron James, Patti Smith
Senior Producer: Eric Kim
Role: Executive Producer / European Head of Production