When a team is down, when a game is going against you, it takes a brilliant leader to turn that around. Arda Turan is that kind of guy. One of the greats of Turkish football, he has the ability to spark brilliance and turn his team around, to change the course of a game with his actions and his words.
To inspire Turkey ahead of the 2016 European Championships, this campaign takes fans into the locker-room of the national football team to hear a half-time speech by this inspirational team captain. The integrated campaign kicked off with a 60-second TVC that was followed a 360° version of the film, complete with binaural sound this online film enabled viewers to fully immerse themselves in Arda’s speech. The campaign also included digital and social activations, print, and in-store VR experiences.
Agency: Wieden & Kennedy, Amsterdam
Production Company: Somesuch & Co
Director: Bob Harlow
Filming Location: Istanbul, Turkey
Role: Executive Producer