Avanti West Coast Trains – Feel Good Travel

Avanti West Coast launched ‘Feel Good Travel’, a multichannel campaign created by adam & eve DDB, encouraging people to rediscover the joy of travelling by rail.

At the heart of the campaign is a 60-second film featuring Turbo, a rollerblading turtle, as he ducks and dives through the streets on a joyous adventure. Directed by Tom Kuntz, the film celebrates the idea that travel is about much more than simply reaching a destination, capturing the freedom, excitement and pleasure of the journey itself.

Filmed across Manchester and the surrounding countryside, the campaign launched across television, video-on-demand, out-of-home, radio, print and digital, supported by social media activations.

Agency: adam & eve DDB
Production Company: MJZ
Director: Tom Kuntz
Filming Locations: Manchester and Castleton, UK
Role: Executive Producer