From the campaign ‘Spots vs Stripes’ comes Cadbury’s latest, ‘Big Race’. With help from Fallon London, Blink and director Andreas Nilsson, Cadbury’s challenges UK residents to be the next big record holders in preparation for the London 2012 Olympics. The 60-second spot sees competitors take on various tasks such as the technical unwinding of toilet rolls and speedy bed-making, all in aid of the Games
Agency: Fallon, London
Production Company: Blink
Director: Andreas Nilsson
Filming Location: London
Role: Executive Producer